The Consumer Financial Protection Bureau’s new Regulation F is set to transform traditional collections practices. While the regulation may not go into effect until January 2022, its intent and impact is already clear.

Regulation F is being put in place to prevent the cumulative amount of outbound contact via phone calls, SMS, and email from reaching harassing, oppressive or abusive levels. From the Bureau's perspective, the total volume of contact attempts matters. Collectors can still send SMS and email messages with consent, but may not place more than seven calls to a consumer within seven consecutive days or call a consumer seven days after speaking with them. This so-called “seven-in-seven rule” is driving many companies to enhance their digital communication strategies.

The Switch to Digital

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